Amazon Seller Account – Finding ASIN and BSR Features of Keepa and Helium

Amazon Seller Account

Documents required to create an Amazon seller account;

  1. Passport/ID card
  2. Email address
  3. Mobile Number
  4. Utility Bill
  5. Bank statement
  6. Debit/credit card

The above documents are required to create an Amazon Seller Account.



ASIN means “Amazon Standard Identification Number” and BSR stands for “Best Seller Rank”.

Steps to find ASIN and BSR of a product.

1-Open any browser and write or in the address bar,







2-Select the location of the product for which you intend to find ASIN and BSR

3-Search any product like napkins

4-Now select any product from the page and scroll down to the end of the opened page.

5-Here you can see the ASIN and BSR of that product.

Main features of Helium 10

Helium10 has many useful features but a Virtual Assistant should need to keep more focus on these;

  1. X-Ray Report
  2. Black box
  3. Magnet
  4. Cerebro

Main features of KEEPA

On the other hand, Keepa has limited features as compared to Helium10, but a Virtual Assistant should need to keep the focus on the followings;

  1. Product Variations
  2. BSR (Best Seller Rank)
  3. ASIN


Trade assurance on Alibaba

Trade Assurance

It helps to protect your money on It acts like a guarantor. In case of any issue raised with suppliers related to your orders, helps to return your money through a trade assurance facility.

For example, I have searched “Cocktail Napkins Paper 500 Pack” on, and the page will open all the available suppliers.

Selected supplier