Graphic Designing is the art, profession, and academic discipline whose activity consists of projecting visual communications intended to transmit specific messages to social groups, with specific objectives.
Graphic design uses visual compositions to solve problems and communicate ideas through typography, imagery, color, and form. There is no one way to do that, and that is why there are several types of graphic design, each with its own area of specialization. The role of the graphic designer in the communication process is that of encoder or interpreter of the message. They work on the interpretation, ordering, and presentation of visual messages. The design work always starts from a client’s demand, a demand that ends up being established linguistically, either orally or in writing, that is, that graphic design transforms a linguistic message into a graphic manifestation.
Graphic Designing has, as a field of application, different areas of knowledge focused on any visual communication system. For example, it can be applied in advertising strategies, or it can also be applied in the aviation world. In this sense, in some countries graphic design is related as only associated with the production of sketches and drawings, this is incorrect since visual communication is a small part of a huge range of types and classes where it can be applied.
The 8 types of Graphic Designing
- Visual identity Graphic Designing.
- Marketing & Advertising Graphic Designing.
- User interface Graphic Designing.
- Publication Graphic Designing.
- Packaging Graphic Designing.
- Motion Graphic Designing.
- Environmental Graphic Designing.
- Art and illustration for Graphic Designing.
1. VISUAL IDENTITY GRAPHIC DESIGN
Every business, whether it is small, medium, or large has a different story to tell. For their audience to hear their story, there is brand identity. So, visual identity graphic design is precisely that: the visual elements of brand identity that act as the face of a brand to communicate those intangible qualities through images, shapes, and colors. Designers that specialize in visual identity graphic design create assets like logos, typography, color palettes, and image libraries that represent a brand’s personality.
2. MARKETING & ADVERTISING GRAPHIC DESIGN
Advertisements are all around us. They bomb us on TV screens, scream at store shelves, and paint every possible free space in public areas. The result of any successful advertising is, of course, the sale of the product or service the advertiser propagates. But have you ever wondered how much time it takes to create a successful campaign and a compelling advertisement that perfectly transmits the story? Here we are not talking about hours, we are talking about days or even months of developing ideas, researching consumer habits, and visual creation. So, marketing designers need excellent communication, problem-solving, and time management skills.
3. User Interface Designing
User interface design is the process of designing user interfaces for computing devices and hardware so that they are easy for people to use. It is an interdisciplinary field that involves graphic designers, artists, programmers, psychologists, and even anthropologists.
In the days of mainframe computers, machines were run in batch mode, where users submitted tasks and they ran automatically. With the shift toward interactive computing, designing good user interfaces became more important. In the 70s and early 80s, computers had command-line interfaces where users would type commands. While technical users still find them very useful, the disadvantage of a command line for ordinary users is that you must know which commands you want to use and the proper syntax.
4. PUBLICATION GRAPHIC DESIGN
In the olden days, the print was the main medium for providing news and information. The printing industry was in full swing, releasing large quantities of prints such as books, newspapers, magazines, catalogs, and many others. But time is changing, and technology is progressing. Today digital medium is on the very top. The average users spend 5 hours per day on their mobile devices. So, it is not surprising that people are less and less reading newspapers and reading the news on the web sites. They have replaced the books with eBooks, fashion trends following on social networks and they shop online.
5. PACKAGING GRAPHIC DESIGNING
The packaging has a dual role, to protect the product while storing, distributing, and selling, and communicating directly to consumers, which makes it an extremely valuable marketing tool. Packaging designers create concepts, develop mockups, and create print-ready files for a product. This requires expert knowledge of print processes and a keen understanding of industrial design and manufacturing. They must keep track of trends and competition.
6. MOTION GRAPHIC DESIGNING
Motion graphic design has become a real trend, there is a growing demand among companies to display their products and services with short animations. Except for marketing purposes, animations are used in video games, applications, banners, animated texts, and subtitles, and much more. Essentially, motion design is a discipline that applies graphic design principles to filmmaking and video production through the use of animation and visual effects. … One of the leading programs used by motion graphic designers is Adobe After Effects, which allows users to create and modify graphics over time.
7. ENVIRONMENTAL GRAPHIC DESIGNING
Environmental Graphic Design (EGD) embraces many design disciplines including graphic, architectural, interior, landscape, and industrial design, all concerned with the visual aspects of wayfinding, communicating identity and information, and shaping the idea of creating experiences that connect people to place. Whether you are talking about office branding, public transportation navigation, or retail store interiors, environmental graphic design visually connects people to places to improve their overall experience by making spaces more memorable, interesting, informative, or easier to navigate. We are not even aware of how environmental graphic design affects our everyday life. Environmental graphic design is a multidisciplinary practice that merges graphic, architectural, interior, landscape, and industrial design.
8. Art and illustration for Graphic Designing
Graphic design is the art and profession of using visual compositions to solve problems and communicate ideas through typography, imagery, color, and form. While illustration focuses on creative interpretation, graphic design is all about communication with its target audience. There is a difference between a graphic designer and a graphic artist. Graphic designers create compositions to communicate and solve problems and graphic artists create original artwork. Graphic artists use any combination of media and techniques to create their work as they collaborate with writers, editors, managers, marketers, and art directors across all graphic design types.